LidoPlus Lidocaine

About Centura Pharmaceuticals

Centura Pharmaceuticals is a private, commercial-stage company focused on the OTC topical analgesic market. Its core product is a multi-agent numbing cream (Benzocaine, Lidocaine, Tetracaine) sold in single-use sachets directly to consumers, claiming to offer the strongest non-prescription strength available. The company appears to be revenue-generating with a direct-to-consumer e-commerce model, having shipped products across all 50 US states and territories. Its strategy centers on providing high-strength, convenient, OTC alternatives for minor procedural pain and itching.

Therapeutic Areas