Videra Surgical

Videra Surgical

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Private Company

Funding information not available

Overview

Videra Surgical is a private, commercial-stage medical device company developing solutions for breast cancer surgery and radiation therapy. Its core technology, the VeraForm tissue marker, provides a continuous, customizable, and permanent 3D target for imaging, which has been integrated with MIM Software's radiation oncology planning platform to enable auto-contouring. Founded in 2016 and based in San Francisco, the company is led by experienced medical device entrepreneurs and is positioned to address a key challenge in breast-conserving therapy by improving the accuracy and efficiency of tumor bed localization for radiation treatment.

OncologyBreast Cancer

Technology Platform

VeraForm: an adaptable, radiopaque, non-metallic tissue marker that creates a continuous, permanent 3D outline of a surgical tumor bed for enhanced visibility in X-ray, CT, and mammography, integrated with auto-contouring software (MIM Software) for radiation therapy planning.

Opportunities

The large and stable incidence of breast cancer lumpectomies creates a significant addressable market for a superior tumor bed marking solution.
The integration with MIM Software's radiation oncology platform provides a powerful workflow efficiency value proposition that can drive rapid adoption among radiation oncologists and create a software-based competitive moat.

Risk Factors

Key risks include slow surgeon adoption due to entrenched use of low-cost clips, potential competition from larger medical device companies, ongoing challenges with healthcare reimbursement and pricing pressures, and execution risks associated with scaling a commercial organization as a small private company.

Competitive Landscape

Videra primarily competes against standard metallic surgical clips, which are widely used but offer only point-specific, potentially migratable markers. Other potential competitors include other bioabsorbable or radiopaque markers and cavity evaluation devices. VeraForm's key differentiators are its continuous 3D marking capability, lack of MRI artifact, and unique software auto-contouring integration.