Turn Medical

Turn Medical is a private medical device company specializing in automated prone therapy systems for the critical care market. Its flagship product, the Pronova-O2™ Automated Prone Therapy System, is designed to safely and efficiently reposition patients to improve oxygenation, addressing the labor-intensive challenges of manual prone positioning. The company operates a value-based commercial model offering rental or purchase options, supported by extensive clinical education through its 'Turn University.' While commercial-stage, its growth is tied to adoption in ICUs for conditions like ARDS.

Automated Prone Therapy System integrating automated patient rotation with intelligent skin protection (InteliDerm™) to facilitate prone positioning for critically ill patients.

Turn Medical operates in a niche segment with few direct competitors offering fully automated prone therapy systems. It competes indirectly with manual proning (the standard of care) and possibly with basic rotational therapy beds. Its main competition is the status quo, requiring it to demonstrate superior safety, cost savings, and clinical utility to change entrenched hospital practices.