Starkey

Starkey is a well-established, privately-held leader in the medical device and digital health sectors, specifically focused on hearing aids and hearing solutions. With a history dating to 1967, the company has evolved from a traditional hearing aid manufacturer into a technology-driven innovator, leveraging artificial intelligence (AI), connectivity, and audiological science to create its flagship product lines like Omega AI, Edge AI, and Genesis AI. The company operates a direct-to-consumer and B2B2C model, selling through a global network of hearing healthcare professionals, and emphasizes a holistic approach that links hearing health to mental, physical, and social well-being. Under the leadership of President and CEO Brandon Sawalich, Starkey combines deep industry expertise with a strong corporate culture and philanthropic initiatives through its Starkey Cares foundation.

Integrated hardware/software platform featuring proprietary on-device AI for real-time sound processing and environment adaptation, Bluetooth LE Audio for connectivity, health sensor integration (e.g., fall detection, activity tracking), and a companion app for personalization and telehealth.

Starkey competes in the highly consolidated global hearing aid market, primarily against the other 'Big Five' manufacturers: Sonova (Phonak), Demant (Oticon), WS Audiology (Signia, Widex), and GN Hearing (ReSound). It also faces growing competition from consumer electronics companies like Bose and Jabra in the lower-cost OTC/PASD segment, making technological differentiation and professional channel loyalty critical.