Soovu Labs

Soovu Labs is a private, commercial-stage digital health company founded in 2019 and based in San Francisco. The company has developed and is marketing the Soovu Pain Relief System, a wearable device that delivers pulsed heat (HeatWave™ technology) for the management of chronic pain, musculoskeletal pain, and menstrual discomfort. Backed by clinical studies and an FDA registration, Soovu targets both the B2B market (employer benefits, clinics) and direct-to-consumer sales, positioning itself as a non-pharmacological alternative in the massive chronic pain market.

HeatWave™ technology: A patented wearable system that delivers waves of pulsed heat (as opposed to steady heat) to modulate pain receptors (e.g., TRPV-1) for fast and lasting pain relief. Integrated with a digital coaching platform.

Soovu competes in the non-invasive pain relief device market, which includes TENS units (e.g., NeuroMetrix, Omron), wearable heat wraps (e.g., Thermacare), and broader digital therapeutic platforms for pain (e.g., Hinge Health, Kaia Health). Its key differentiator is its specific pulsed heat technology and combined hardware-plus-coaching model.