BiotechTube
Lilu

Lilu

New York, United States· Est.
wearlilu.com
Is this your company? Claim your profile to update info and connect with investors.
Claim profile

Private Company

Total funding raised: $11.7M

Overview

Lilu is a private, early-stage digital health company focused on supporting breastfeeding mothers through its smart MilkSense app. Currently in an open beta phase, the app consolidates tracking of pumping, breastfeeding, and bottle feeds while offering analytics and personalized insights to optimize lactation. Backed by the National Science Foundation, Lilu employs a direct-to-consumer model, seeking user feedback to refine its platform and plans to monetize through app subscriptions or in-app features in the future.

Maternal HealthLactation Support

Technology Platform

MilkSense app: A unified lactation tracking and analytics platform with data logging, trend visualization, correlation analysis, and in-development AI features for personalized scheduling and expert guidance.

Funding History

2
Total raised:$11.7M
Series A$8.5M
Seed$3.2M

Opportunities

The growing femtech and digital maternal health sector presents a significant opportunity, especially as employers and insurers seek value-based solutions to improve outcomes.
Lilu can expand beyond direct-to-consumer sales into B2B partnerships with health plans, hospital systems, and pump manufacturers.
The data aggregated could also provide unique, de-identified insights for lactation research.

Risk Factors

Key risks include user adoption and willingness to pay post-beta, intense competition from general health apps, and the significant regulatory and liability challenges of handling sensitive infant health data and providing AI-driven guidance.
Failure to clearly differentiate from free alternatives or to secure robust data privacy could hinder growth.

Competitive Landscape

Lilu competes with general baby tracker apps (e.g., Glow Baby, Huckleberry), basic breastfeeding timer apps, and the software ecosystems of smart breast pump companies (e.g., Willow, Elvie). Its differentiation lies in its deep, analytics-focused approach to lactation-specific data and its planned AI features, positioning it as a more specialized and powerful tool for serious tracking and optimization.

More companies in Digital Health & Biotech SaaS →More companies in United States →