BRAND

BRAND is a long-established, privately-held German company operating in the diagnostics and medical devices sectors, specifically as a manufacturer of laboratory equipment and consumables. It has a broad portfolio spanning manual and automated liquid handling, volumetric instruments, and plastic consumables for life science applications. The company focuses on ergonomic design, precision, and sustainable manufacturing, positioning itself as a reliable partner for routine and advanced laboratory procedures without engaging in therapeutic development.

Precision engineering and manufacturing of ergonomic liquid handling instruments, volumetric glassware, life science consumables, and pipetting robots, with a focus on sustainability.

BRAND competes in the fragmented laboratory equipment market against large, diversified players like Thermo Fisher Scientific, Eppendorf, and Mettler Toledo, as well as numerous specialized manufacturers. Its competitive differentiation lies in its deep focus on ergonomic design, precision German engineering, and a growing emphasis on sustainable product lifecycles.