Biosero

Biosero is a private, revenue-generating company specializing in lab automation software and integrated robotic systems. Founded in 2003 and headquartered in San Diego, California, the company has established itself as a key enabler for digital labs, serving a global clientele across pharma, diagnostics, and life sciences. Its primary offering is the Green Button Go platform, which includes Scheduler and Orchestrator software to design, manage, and execute automated workflows. Biosero operates a services and platform business model, providing both its software and expert design/build services for custom automated workcells.

Green Button Go (GBG) platform, comprising GBG Scheduler for workcell automation and GBG Orchestrator for lab-wide workflow integration. It features drag-and-drop configuration, a library of hundreds of device drivers, real-time monitoring, and API connectivity to LIMS, ELN, and AI software.

Competes with automation software from large integrated vendors (Thermo Fisher, Beckman Coulter, Agilent) and other software-focused firms like HighRes Biosolutions, Synthace, and Automata. Differentiation lies in hardware agnosticism, a broad driver library, and scalable solutions from single workcells to enterprise orchestration.